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APPRENTICESHIP - CRM Campain Manager h/f Boulogne Billancourt

NETATMO - Boulogne-Billancourt (Ile de France) - 31/03/2022
Domaine : Marketing - Vente
Référence : CRM
Company Description
At Netatmo, we are all about the Smart Home! Our mission is to design products that make your home safer, more comfortable and ultimately more eco-friendly. Since November 2018, Netatmo has become a part of the Legrand group – a global leader in electrical and digital infrastructure for buildings, with millions of users all over the world.

We continue to develop our brand and products autonomously. Manage your heating and energy savings thanks to our Smart Thermostat, detect the presence of intruders using our cameras, which combine artificial intelligence and image processing software, … We also collaborate with strategic partners including the Muller Group, Velux and Legrand to create a range of products that will revolutionise your home.

With an international team of 250 motivated and passionate individuals with over 20 nationalities represented amongst our teams primarily located in the Paris region, Netatmo is always on the lookout for new talent to promote its development.

Job Description
Job description

Working alonside the CRM campaign manager, you will join the CRM team within the Brand activation team with all your coworkers in the Marketing department (product, graphic...) & Sales department (shop, Amazon & retail)

During your apprenticeship you will work on the lifecycle of a marketing campaign aimed at encouraging client retention and loyalty & generating revenue. You will contribute to the development of a customer segmentation strategy, the shaping and delivering of marketing and promotional campaigns.

Role responsabilities

· Management of the 360 process campaign launch :

Planning, executing, and reviewing campaigns adapted to international markets / targets : Brief management, copywriting & technical implementation within our CRM marketing tools, management of the design agency.

· Performance : Deliver regular reporting to help improve performance of our campaigns

(Kpis : open rate, click rate, activations…) & provide valuable insights on content & CRM channels effectiveness

· Optimisation : Implement a test & learn approach to challenge the performance of our campaigns, identify and recommend changes, and drive on-going performance improvement.

· Bench mark analysis : Define the CRM good practices in the field of smart home & be proactive in new & relevant editorial axes of communication.

· Support the CRM animation strategy in order to enrich the life cycle of our users (user experience & customer knowledge )

Currently studying in a Business or Digital school (bac+4 or bac+5), you are interested in customer issues in the digital world & in management of data.

- Ideally, you have a first experience in CRM campaign management and technical knowledge of a Marketing automation tool

- Good knowledge of Microsoft Office: Excel, Powerpoint & of digital ecosystem and web analytics

- You are rigorous, creative & demonstrate a real capacity for initiative and analysis

- Good understanding of data segmentation is a +

You are a French native speaker and have an excellent level of English, you are comfortable working in a multicultural work environment.

Contract : 1 year at least

Start date: September 2022

Additional information
Beyond our attractive package, as an employee at Netatmo you can receive a free sample of each Netatmo product. You'll also be incentived to participate in Meetups and Tech or Business conferences, become Net@fit by joining our sports classes (Pilates, Yoga, Boxing, Crossfit, …) Football, Running or Ping-pong teams and healthier with our free fruit basket, show your music skills during our music sessions with Net@sound, participate in our afterwork events, birthday breakfasts, BBQ with the Boss, International Lunches, Christmas parties and a range of other events.

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